Aave Jo Rasiyo Rang Ma
Red FM 93.5 | Music Video
As a Gujarati and a garba enthusiast, I couldn't pass up the opportunity to work on this project. I joined on short notice, but with full energy and creative freedom. The only directive from the client and agency was to avoid making it a "garba song." Although it features a girl expressing her love for her "Rasiya," the video was meant to be a fun, entertaining number rather than a romantic one. Thankfully, the song naturally embodied those elements.
Initially, I was hesitant about not making it a garba song, as my passion for the dance form was what drew me to the project. While we didn't aim for a culturally accurate garba, I wanted to capture the vibe and joy that garba brings. Given our tight budget, we couldn't afford many set pieces, so we had to get creative with choreography formations to keep the visuals fresh and dynamic.
Director
Production House: Alif Productions LLP
Creative Director: Nishar Mansuri
Cinematographer: Mehul Prajapati
Editor: Nishar Mansuri
Stylist: Hiral Solanki
Art: Ajay Padariya
Choreographers: Riddhi Gajjar and Hiren
Make Up: Sanam Kabir