Hari Patti
Adani Realty | Pate Ki Baat
Whoever said money is everything didn’t quite live his life to the fullest. Because peace of mind, happiness, good neighbors and a fun-filled life is what makes life, #TheGoodLife. Kyon, hai na #PateKiBaat?
When designing this campaign, it was clear from the start that simplicity was key to highlighting the calmness and luxury that this real estate offers. At a time when most ads were filled with fast-paced music and quick cuts, we aimed to offer the audience a refreshing breather. There are no gimmicks or fast-paced cuts—just three shots, and the film is complete. Featuring regional film star Malhar Thakar adds to the campaign's promise and appeal.
The campaign, called #PateKiBaat, cleverly plays on the dual meanings of "address" and "information." The strong script, property, and talent were enough to carry the message; all the film needed was a calm, understated treatment to launch the campaign effectively.
Director
Production House: Videowala Productions
Creative Producer: Prateek Gupta, Mit Jani, Aayush Patel
Client: Adani Realty
Agency: Gobananas
Talents: Malhar Thakar
DOP: Swathy Deepak
Assistant Director: Shardul Karandikar
Costume Stylist: Niki Joshi
Executive Producer: Harshit Acharya
Production Manager: Maharshi Patel