Brand Philosophy
Bank Of Baroda
#EkForeverRishta is a series of ads that loudly convey the bank’s motto of closely working toward clients’ ease. This passes on a message of the bank’s over-the-top services.
When I was brought in to direct this ad, the script was already in place, but what stood out to me immediately was the challenge of conveying how BOB employees prioritize the human element above all else, without directly referencing banking. This approach demanded creativity, as we had to communicate the essence of their empathy and dedication in just 15 seconds, relying solely on visuals without dialogue. The introduction of thumb stoppers, which were new and trending at the time, added an exciting layer to the project, allowing us to experiment with innovative ways to capture and hold viewers' attention. It was an enriching experience that pushed us to explore storytelling in a fresh, impactful way.
Director
Production House: Videowala Productions
Agency: KraftJar
Creative Producer: Mit Jani, Aayush Patel, Prateek Gupta
Client: Bank Of Baroda
Writer: Mitai Shukla
Talents: Bhakti Kubavat & Umang Acharya
Casting Company: Abhishek Shah Casting Company - Ekta Shah
DOP: Ankit Trivedi
Assistant Director: Sushmita Saha
Art Director: Kushal Naik & Niki Joshi
Costume Stylist: Niki Joshi
Makeup & Hair: Hetul Tapodhan
Executive Producer: Harshit Acharya
Production Manager: Vijay Vagh
Lights: Sunil Gokhlani
VFX: Mayur Tirgar
DI Studio: Famous
Music: Kedar Upadhyay, Bhargav Purohit