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Niel Modi


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Desh Ka Swaad
Fortune Foods

One might have everything but still get diverted if they smell #GharKaKhana


When you hear "cooking oil," the first thing that comes to mind is food shots! That was the initial idea, but we were instructed to avoid them entirely. In hindsight, this decision worked in our favor because using 7 seconds of slow-motion food shots in a thumb stopper would have left little time for storytelling.

Instead, the swift and sharp cuts in this film were designed to mirror the fast pace of a cricket match, with the sound design playing a crucial role in capturing the sport's dynamic energy. This approach allowed us to create a compelling narrative that keeps viewers engaged from start to finish.




Director



Director: Niel Modi
Production House: Videowala Productions
Creative Producer: Prateek Gupta, Mit Jani, Aayush Patel
Client: Fortune Oil
Writer: Mitai Shukla
Talents: Sonali Desai, Bakul
Casting Company: Abhishek Shah Casting Company - Ekta Shah
DOP: Rakesh Haridas
Assistant Director: Shardul Karandikar
Art Director: Kushal Naik, Niki Joshi
Costume Stylist: Niki Joshi
Executive Producer: Harshit Acharya
Production Manager: Vijay Vagh








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