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Niel Modi


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iCan Initiative
Adani Group


Director





Adani Renewables

Adani Solar



I began my career as a director and editor after working as a motion graphic artist, and being involved in this campaign has brought me back to those early days. For this project, I collaborated with Parth Gupta, the primary designer, to define the film's vision and color space. 

Given that this initiative targets kids and the younger generation, we aimed to make it vibrant and quirky. We consciously avoided abstract concepts in both the voice-over and animation style. Instead, we focused on a straightforward and tangible approach to ensure the content remains engaging and keeps kids' attention throughout the videos.


Director: Niel Modi
Client: Adani Group
Production House: Videowala Productions LLP
Creative Producer: Prateek Gupta
Graphics - Niel Modi & Parth Gupta
Concept and script - Mitai Shukla




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